Marketing Strategy
Overall Marketing strategy meetings for your business.
WHAT YOU’LL GET
A wholistic approach to marketing your business and key takeaway points to focus on and improve moving forward. Overall techniques on organization, approach, process, creative, and content tips that can be implemented moving forward.
Content Mapping
A monthly or quarterly communication plan that encompasses and organizes all customer facing points, so that you are able to portray a clear, effective message to your community & clients.
WHAT YOU’LL GET
A monthly calendar organizing your communication along with creative direction and content strategy points. You can also opt for execution of this calendar for a monthly admin fee. Creative services can also be provided at an hourly rate.
Client Engagement
Specific strategies & programming to increase client engagement with your brand.
WHAT YOU’LL GET
Creative direction and an exoskeleton of a program you and implement in your social media strategy that will increase client engagement and brand awareness. Creative for these programs can also be provided at an hourly rate.
User Generated Content
Specific strategies & programming to increase user generated content that you can re-post and re-use in your overall marketing strategy.
WHAT YOU’LL GET
Creative direction and an exoskeleton of a program you and implement in your social media strategy that will increase user generated content and brand awareness. Creative for these programs can also be provided at an hourly rate.
Campaign Development
Quarterly Campaign Creation – A quarterly exoskeleton built to meet your goals. This will incorporate key promotions and initiatives for your business as well as a road map on how communication will play out for each initiative.
WHAT YOU’LL GET
A one-hour presentation of the quarterly plan. This will go over all promotions and initiatives in detail as well as direction for execution on each action item. You will receive the deck for reference and can couple this with content mapping for a more detailed visual of the suggested communication plan. Creative or creative direction on these initiatives can also be provided at an hourly rate.
Yearly Campaign Exoskeleton
A general guide that can be used when creating your yearly marketing initiatives.
WHAT YOU’LL GET
A birds eye view of a calendar year of promotions and initiatives for your business. This will list various themes and national holidays to consider when creating your marketing campaigns as you move through the calendar year.
Content Strategy
Overall content strategy meetings for your business. This will review current content, what could be done better, any changes or tactics that could be implemented to improve how your business is perceived by your clients and your community.
WHAT YOU’LL GET
A holistic approach to how your content is ingested by the community around you. Observations on what you’re currently ‘saying’ and key strategies for how to push what you want to say in a more effective way.
Program Development
Influencer Marketing – A program created specifically for a brand that is looking to partner with social media influencers that will endorse their product or service and get it in front of fresh, new eyes.
WHAT YOU’LL GET
A strategic plan surrounding key influencers in your category along with start to finish execution points (influencer intake, brand guidance, key performance indicators and goals, when and where you’d like them to post). Everything you’ll need to execute this program effectively. Creative assets can also be provided at an hourly rate.
Ambassador Programming
A program created specifically for a brand that is looking to use their current top clients to refer their ‘sphere of influence’ to the product or service and get it in front of fresh, new eyes.
WHAT YOU’LL GET
A strategic plan outlining how the program works, ambassador facing communication outlining brand guidance and key performance goals, and key execution tactics. Creative assets can also be provided at an hourly rate.
Membership Programs
A program created to secure recurring business from your member clients.
WHAT YOU’LL GET
A program featuring one or several levels of membership for your clients. You’ll get a full communication plan on how to push current clients into the membership program through your digital and local channels, monthly perks that will keep them engaged, and effective execution tactics to help you close the deal. Creative assets can be provided at an hourly rate.
Client Referral / Word Of Mouth
A program that encourages your current clients to refer their friends to your product or service.
WHAT YOU’LL GET
Assets and execution items that will help you communicate the details of this program and how it works to your clients. Strategic programming that will focus on pushing the referral initiative in a way that will best suit your goals. Creative assets can be provided at an hourly rate.
Email Marketing
Strategy & Planning – Content mapping specific to your email marketing or an upcoming initiative.
WHAT YOU’LL GET
Similar to the monthly content map, a clear plan of execution for your email campaign. This will include creative direction and visual inspiration. Creative elements and copy can also be provided at an hourly rate.
Content Creation
Strategic direction or creation on the overall content of your brand.
WHAT YOU’LL GET
Key points of opportunity, what you are doing well and what could be done better. Direction on what kinds of content make sense for your brand as well as when and where to use it.
Customer Path & Strategy Creation
Client lead funnels that help you drive new business into your brand.
WHAT YOU’LL GET
Key points of opportunity, what you are doing well and what could be done better. This can be an overall directional meeting or a full layout of a client CRM funnel depending on your needs.
Media Outreach
Pitching your news or content to the media.
WHAT YOU’LL GET
Grass Roots Marketing – strategy, tactics and execution.
Press Release – A document that you can use to send upon press inquiry or to pitch a newsworthy update on your business to media and press.
Digital Advertising
Deliver your promotional content to users through various online and digital channels.
WHAT YOU’LL GET
Social Media – Facebook and Instagram Ads
Google Ads – Google Search Ads
Social Media Strategy
Audit & Analysis: Observations on up to 3 businesses or content pages in a similar space to yours. What they do right, what they could do better, and how you can implement these tactics to improve your overall social media presence & strategy.
WHAT YOU’LL GET
You’ll leave the Audit & Analysis meeting with a new perspective on how your brand is perceived to the outside eye and key points surrounding your goals that you can work to improve moving forward.