Resume
Work
Director of Marketing
Shred415 | Chicago, IL | June 2018 - Present
Oversee Marketing and Creative teams in creating multi-faced national marketing campaigns. Responsible for brand development, new client lead generation, KPI Integration, strategic growth planning and competitive positioning.
Established a scalable, process driven marketing model to exponentially grow the franchise model by 20+ locations in 12 states within one year
Create a holistic marketing strategy across all channels, driving a 15% lift in new trials
Create training programs and processes for Franchisees to execute experiential and social media marketing initiatives at local level, increasing new trial and conversion
Negotiate partnerships with vendors and host trainings to assist franchisees in growing their locations. New lead generation in corporate stores increased by 25%
Vetting and coordinating influencer partnerships, growing organic followings by 40%, creating content that propels the brand into the fitness influencer world
Director of Digital Marketing & Social Media
STG Development Group | Cincinnati, OH | Aug. 2015 – June 2018
Managed all aspects of digital marketing development across 4 franchising brands (Cyclebar, Shred415, Fueled Collective, The LB) with a focus on social media advertising. Project management and strategic planning on all national campaign creative executions, driving customer retention and attendance.
Fostered vendor relationships, creating programs for franchise locations to manage social media footprint, growing organic following by 20% Y/Y
Develop SEO best practices and website optimization alongside web development team
Marketing Supervisor
STG Development Group | Cincinnati, OH | Aug. 2015 – June 2018
Direct market influence over 150+ studio locations nationwide through omni-channel marketing strategy and content creation. Supervised a team of 4 Community Managers over Midwest region while managing highest at-risk region (west coast, 40+ locations) increasing foot traffic and social media footprint by 20% quarterly.
Community Manager
STG Development Group | Cincinnati, OH | Aug. 2015 – June 2018
Development of studio location grand opening plans nationwide (100+ locations). Created customer acquisition campaigns on social & digital platforms resulting in 40% increase in foot traffic Y/Y.
Media Buyer
E3 Local, March 2014 – Aug. 2015
Built integrated marketing plans and purchased media for 3 different brands and 25 franchise locations driving ROI and increased new business Y/Y.
Education
Bachelor of Science, Design
University of Cincinnati
DAAP Program Graduate
Specializing in Fashion Design
Delta Delta Delta Sorority Leadership
Skills & Expertise
Brand Development
Social & Digital Strategy
Marketing Plan Development & Execution
Consumer Engagement
Process Development
Event planning
PR Strategy
Content Creation
Photoshoot Execution
Analytics
Creative Writing
Leadership
Change Facilitator
Problem Solver
Testimonials
“Caitlin is a dedicated team player who is always willing to roll up her sleeves and pitch in wherever she is needed. Her commitment to best in class customer service and her ability to immediately establish a rapport with clients make her a powerful asset to any organization. Caitlin’s professionalism, positive attitude, and personable nature make her a natural leader that any team would be excited to follow.”